Privacy Policy

Short version: we collect as little as possible. Analytics are anonymous and only active if you opt in. We never sell your data.

The detailed version (for the lawyers) is below.

ForestMatters, LLC ("ForestMatters," "we," "us," or "our") operates the website forestmatters.com. This Privacy Policy describes how we collect, use, and share information when you visit our website.

Information We Collect

Analytics Data

With your consent, we use Google Analytics (GA4) to collect anonymized usage data, including pages visited, time on site, device type, and approximate location (country/region level). We do not collect personally identifiable information through analytics.

Email Subscriptions

A newsletter feature is planned but not currently active. When enabled, we will collect your email address solely to send trail recommendations and site updates. You will be able to unsubscribe at any time using the link in every email. This policy will be updated when the feature launches.

Cookies

We use cookies for essential site functionality and, with your consent, for analytics and advertising purposes. You can manage your cookie preferences at any time through the cookie consent banner.

• Essential cookies: Required for the site to function. These cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site. Only active with your consent.
• Advertising cookies: Used by our advertising partners to show relevant ads. Only active with your consent.

Third Parties

We may share data with the following third parties:

• Google Analytics: For anonymized site analytics (with your consent)
• Advertising networks: For display advertising (with your consent)
• Cloudflare: For security and performance services

When the newsletter feature is enabled, we will add an email delivery provider to this list and update this policy accordingly.

We Do Not Sell Your Data

ForestMatters, LLC does not sell, rent, or trade your personal information to third parties.

Your Rights

CCPA (California)

California residents have the right to know what personal information we collect, request deletion of their data, and opt out of the sale of personal information. We do not sell personal information.

GDPR (European Union)

EU residents have the right to access, rectify, or delete their personal data. You may also withdraw consent for data processing at any time. We use consent-based cookie management to comply with GDPR requirements.

Data Requests

To exercise your data rights or request deletion of your data, email us at [email protected] with the subject line "Data Request." We aim to respond within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.